Swirl Gif by Bridget Klappert
Swirl Gif by Bridget Klappert

Swirl Gif, 2014

Bridget Klappert

This charming hand-drawn animated gif spins rainbows of color, like a retro pinwheel. It’s more complex than meets the eye, though — its dynamic lightning designs rotate one way, then appear to reverse. Its jerky motion recalls the experience of gazing into a nineteenth-century zoetrope: one moment you can tell it’s sourced from spinning paper, the next you’re taken inside the illusion. It’s equally mesmerizing to stare into the charcoal-gray center. Is it still, or also in motion?

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